New Hongcheng (Beijing) Holdings Group Co., Ltd: Winner of World Design Awards 2025. Centered on “functional efficiency” and “emotional density”, The Genespire Clubhouse transcends the conventional marketing-driven model of clubhouses by integrating five-star hotel operational expertise with the warmth of community spaces. It creates a high-frequency “second living space” for residents, driven by a dual-core framework of “hotel-grade management + community symbiosis”. Through artistic empowerment and wellness principles, it reshapes community values and spiritual identity.

Spiritual Essence: Guided by the philosophy “Art Illuminates Life”, the clubhouse transforms into an urban landmark. Original artworks and regional cultural elements forge emotional connections between users and the space, elevating it beyond mere functionality into a cultural beacon.

Wellness-Centric Design: Fully compliant with WELL Health-Safety Standards, the design harmonizes operational efficiency with occupant health, including advanced filtration systems (kitchen exhaust purification, fresh air circulation), eco-friendly materials (formaldehyde-free wall fabrics and decor in children’s areas), optimized environmental controls (air quality, lighting, and fitness scenarios), creating a tangible health ecosystem.

Functional Zoning: A multi-composite venue needs: Health Management( Life Fitness equipment, yoga/meditation spaces); Social Engagement( Soundproof smart banquet halls); Family Services(Dedicated circulation paths for 4:30 PM School and playgrounds); Cultural Immersion(Libraries and craft workshops)—catering from family bonding to business entertaining.

Artistic Innovation & Design: Natural materials (stone, wood textures) blur indoor-outdoor boundaries, while curated glass art and floral installations enhance spatial storytelling. This synthesis of art and architecture elevates the physical space into an emotional landmark and industry benchmark.

By addressing the pitfalls of traditional clubhouses—high cost, low utility—The Genespire model offers a replicable solution for luxury residences, driven by art narratives and wellness ecosystems.

Project Details:-
Client
New Hongcheng (Beijing) Holdings Group Co., Ltd

Designer
Liu Hailin

Project Name
Hongcheng Genespire Clubhouse

Project Category
Commercial & Office Interior (Built)

Team
Yang Xun, Teng Yeguo

Design Unit
Chengdu Weiyi Interior Design Co., Ltd

Project Location
Zhibo

Country
China

Photography ©Credit
©New Hongcheng

Founded in 2000, newhongcheng has focused on urban development for 25 years, developing 18 high-quality projects in Zibo, Qingdao, Jinan, etc. With complex development as its core strength, it covers real estate, commercial operation, financial investment, property services. By 2024, it has built over 3.5 million ㎡, owned 350,000 ㎡ commercial area, operated over 500,000 ㎡, with 6 billion RMB total assets and about 500 employees.​ Adhering to the “three-position” user strategy, it takes “enriching life” as its mission, practices “integrity, initiative, cooperation, innovation” values, connects cities and communities, creates happy life scenarios, and continuously empowers urban development.​