c.dd: Runner-up of World Design Awards 2024. Located in Zhuhai, Guangdong, this project represents a cutting-edge approach to corporate office headquarters design. It skillfully blends modern design concepts with a vibrant corporate culture. The client sought to accommodate 95 employees within the original 235㎡ space, while fostering a youthful and efficient atmosphere, unified by a cohesive and distinct theme.

The design of this headquarters office was both innovative and challenging. The design team encountered several obstacles, including space expansion, floor height limitations due to beam positions, vertical traffic planning, acoustic treatment, and the integration of corporate culture. These challenges had to be balanced with considerations of aesthetics, functionality, cost, and construction timelines. To address these complexities, the design team meticulously crafted both the design scheme and execution strategies.

During the execution phase, the team adhered to an “internal architecture” concept, envisioning the space as a large plaza connecting four small “houses” with three independent staircases. The staggered placement of hollow spaces helped alleviate the sense of confinement caused by the limited floor height. By adding a mezzanine, the original 235㎡ space was expanded to 395㎡, effectively maximizing vertical space to enhance efficiency. Carving out window openings for small “houses” on 2F facilitates natural lighting and interaction. Functional areas are thoughtfully separated to ensure privacy and independence, while cleverly designed staircases and corridors connect the various zones, creating a fluid, dynamic environment for communication. This approach breaks down barriers, making the overall space open and fluid, thereby providing employees with a flexible and comfortable working experience.

In terms of design elements, each “small house” stands as an independent entity while still facilitating communication. The integration of corporate culture elements and customized art installations become highlights , defining a culture of “vitality” that resonates with employees.

Material selection was guided by durability and ease of maintenance, with acoustic materials used to ensure comfort. In line with environmental and sustainability goals, the design and material choices minimized resource waste, improved space efficiency, and ensured the health and well-being of employees.

From space flexibility to atmosphere creation and sustainability commitment, this office is meticulously crafted, showcasing the vibrant aesthetics of modern workspaces, with every element and detail enhancing the overall environment.

Project Details:-
Firm
c.dd

Designer
Li Xinglin, He Xiaoping

Project Name
Energy Travel Agency Headquarters

Project Category
Corporate Interior Built

Team
Li Xinglin, He Xiaoping, Liang Yihui, Yu Guoneng, He Liuwei, Zeng Xiaojun, Huang Jiaxin, He Yanting, Xie Qining

Project Location
Zhuhai, Guangdong Province

Country
China

Photography ©Credit
Lin Huimin

Founded in 2009, c.dd (Correct Direction Design) is a design practice based in the Greater Bay Area, specializing in delivering comprehensive strategic space solutions. Driven by a mission of value creation, c.dd serves entrepreneurs and business elites with a diverse portfolio that primarily includes residences, corporate offices, and commercial spaces, offering end-to-end services from interior design to execution management.

c.dd continuously explores the underlying logic and evolution of lifestyles and business models. By adopting a human-centric perspective, the team gains deep insights into the essential needs of individuals, using space as a medium to foster positive connections between individuals, families, communities, and the broader emotional landscape of the era. At a macro level, the practice focuses on integrating superior resources from the world-class city cluster, combining innovative design with visionary entrepreneurial spirit to contribute to industrial transformation, brand upgrading, and the construction of a livable environment in the Greater Bay Area.

c.dd is committed to embodying the ethos of “boundlessness out of finity,” meticulously crafting environments tailored to users, transforming physical spaces into spiritual sanctuaries that accompany people in shaping the beauty of business and life.

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