DDDD Creative Company: Winner of World Design Awards 2024. Clot, a trendy clothing brand under the Condensation Group founded by Hong Kong artist Edison Chen, has opened its first shop in Shenzhen, China. The design reflects Eastern philosophy and incorporates the unique culture of Shenzhen, a city that has transformed from a small fishing village into a first-tier city with skyscrapers since its establishment as a Special Administrative Region in 1980. The “Geographical Awakening Record – Mingtang” mentions that Mingtang was originally the imperial court for governance and official worship, symbolizing harmony and accommodation.

The Chinese Mingtang generally refers to the open space in front of a mansion, featuring a symmetrical structure and square layout. It is a place to gather popularity and wealth from a feng shui perspective. In the Shenzhen store, the entrance and window area are made of rough texture sisal stone, creating a Chinese courtyard impression. The handmade bricks in cement color, commonly used in traditional houses, are applied in the meeting area. The large round table in the center embodies the culture of harmony and represents the Chinese Bauhaus style. Western lines on the walls and a warm-colored carpet connect the space. Shenzhen, known as “Money City,” is home to many young people pursuing their dreams. The brand logo evolves from the concept of ancient Chinese coins, reflecting the city’s special characteristics. For display items, the store blends Ming Dynasty furniture with European furniture, creating a dramatic freshness through the collision of cultures and materials. Wood carving, stainless steel, emerald green marble, and other materials are pieced together to form curved tables, eventually forming a large round table in the middle. The industrial aluminum glass cabinets spliced with wooden chests of drawers, silk print engraved aluminum, and gold lacquer lettering on an old elm plaque reveal a subtle harmony, just like the internalisation and tolerance of Shenzhen.

Project Details:-
Firm
DDDD Creative Company

Designer
John Sun

Project Name
JUICE Shenzhen

Project Category
Retail Interior

Team
DDDD Creative Company

Project Location
Shenzhen, China

Country
China

Photography ©Credit
YUUUUNSTUDIO

DDDD is an abbreviation of the Chinese brand name “Deng Deng Deng Deng”. Pronounced in Cantonese, that is, Beethoven’s Fifth Symphony, “Destiny” of the opening four notes of the extension of the phonetic translation.

DDDD hopes to convey the idea that space is not just a physical existence, but more about emotional expression. DDDD team is committed to break the traditional thinking, integrating life and energy into commercial brands. We promote communication through design to enhance happiness, and pursue the true connotation of design while fulfilling the aesthetic level.

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