Shenzhen Planning Exhibition | SHENZHEN SILKROAD BLUE CREATIVE EXHIBITION CO.,LTD | World Design Awards 2022

SHENZHEN SILKROAD BLUE CREATIVE EXHIBITION CO.,LTD: Winner of World Design Awards 2022. The Shenzhen Planning Exhibition adopts various high-tech technologies to show the city’s historical reform, urban construction, humanistic values and other aspects perfectly. The “Pengcheng Prism” is the core art installation of the exhibition, presenting a natural overview of Shenzhen’s 3,428 square kilometers and pattern of mountains and seas with a 1:7,500 3D-printed sand table, and spanning three floors of the exhibition hall in three dimensions, so that the natural, planning and humanistic elements of the city can be seen at a glance.

The exhibition uses binocular cameras to capture images of visitors’ faces, generating three depths of information impact, and after processing, their pictures and messages will evolve into an ever-expanding stream of synchronized information in 37 LED displays, giving visitors an interactive experience; The table-shaped installation shows the four habitat concepts and related plans of Shenzhen, including ocean, coastal zone, earth and city, and triggers visitors’ visual, auditory and tactile senses with various effects, and it specially adopts AR virtual reality technology to create an all-round and immersive viewing experience for visitors.

Based on mobile slide technology, gifted Shenzhen arc LED screen features “split screen” and “combined screen” two modes. The film is produced with aerial, live-action, 3D, special effects, and live-action composites at resolutions up to 9600×2700, and can be stitched together for near-seamless playback even in the multi-directional movement of the screen array.

The Urban Cinema is a large immersive video installation consisting of a tri-fold wall screen and floor screen, with 21 projection units to show ultra-high resolution films, interpreting the 24-hour life of Shenzhen, allowing visitors to immerse themselves in the vitality and creativity of the city.

The 790-meter-long Great Bay Metropolis scroll depicts the urban beauty of Shenzhen and other Guangdong-Hong Kong-Macao Greater Bay Area cities along the coastline. The long scroll is displayed in a 72-meter tilting screen made of 4,960 modules customized to achieve up to 3,10060 resolution of ultra-high definition animation playback, which is the highest level in China. In addition, the 17-meter large screen at its best viewing point supports the interactive display of big data visualization platform, bringing unprecedented visual effect.

The exhibition concludes with a futuristic and imaginative mirrored meditation space. The operation of this meditation space is driven by reason, and the sound basis of its background music is evolved from sine waves, and the chain rhythm generated by the combination of lighting is generated by the system capturing six meteorological data of Shenzhen in real-time, including wind, rain, clouds, temperature and humidity, which are converted by algorithms. The concept of nature is a call for people to return to being close to nature in the midst of the steel and concrete buildings lining up in Shenzhen.

Shenzhen Urban Planning Exhibition, the first time the city of Shenzhen systematically retraces the historical evolution of urban planning and development, has profound significance for the history of China’s urban planning development and has become a showcase window for the city to the outside world. Its completion completes the last piece of the puzzle of humanistic construction in Futian District and provides a good urban environment for the citizens.

Project Details


Project Name
Shenzhen Planning Exhibition

World Design Awards Category
Exhibition Design

Project Location



Photography ©Credit

SILKROAD VISUAL TECHNOLOGY CO., LTD (stock code: 300556) was founded in 2002 and is headquartered in Shenzhen, China.

SILKROAD VISUAL based on CG (Computer Graphics), VR (Virtual Reality), AR (Augmented Reality) and other digital visual technology applications, SILKROAD VISUAL provides creativity-centered and market demand-oriented digital creative services, including design visualization, digital marketing and exhibition display three major Main business segments. As a pioneer and promoter in the field of visual technology and application, SILKROAD VISUAL has completed many major cases with international influence: the creation of the digital animation restoration of “The Twelfth Scroll of Qianlong’s Southern Tour, Returning to the Forbidden City” for the National Museum; the production of the short documentary “I Dream, I Struggle, I Run” for the 40th anniversary of reform and opening up together with Xinhua News Agency; the promotional film “Mountain and Sea ” for the “Belt and Road” Summit Forum. The same volume of mountains and seas”; providing creative and digital support for the celebration of the 70th anniversary of the founding of the People’s Republic of China; building the “China’s Millennium Plan” Xiong’an New Area Planning Exhibition Center; innovatively linking domestic and foreign curatorial teams, experts in the field, and exhibition design teams to complete the Shenzhen The curatorial design and construction of the Contemporary Art and Urban Planning Museum in Shenzhen opened a new era of exhibition halls etc.

On November 4, 2016, SILKROAD VISUAL landed on the Shenzhen Stock Exchange GEM, becoming the first listed company in the CG digital creative field. With the help of capital, Silk Road Vision further laid out the research and development of visual frontier technology applications, covering visual cloud computing Visual Cloud Computing (Rayvision), digital twin application Digital Twin Technology (Tia Digital Technology), VR/AR/MR (Silkroad Visual Creation) and other new digital infrastructure of digital vision technology applications Research to enable a new round of digital upgrading of industry.

With forward-looking digital creativity and solid technology accumulation, through continuous technical innovation and field expansion, SILKROAD VISUAL keeps moving forward, taking “culture + technology” as the development strategy, and becoming a Chinese force that influences the world in the field of digital visual technology and application.