JZFZ Architectural Design Co. Ltd: Winner of World Design Awards 2025. The project site is located adjacent to Xinjin Passenger Station on the southwest side and directly connected to Wujin Metro Station, benefiting from clear advantages as a key urban transportation hub. The design breaks through the conventional model of commercial development by embedding fragments of everyday urban life, transforming them—through functional revitalization and spatial storytelling—into a “city hub landmark” that carries collective memory while integrating seamlessly with contemporary lifestyles.

Currently, Xinjin District’s retail landscape is dominated by traditional shopping malls and outlets focused on retail and dining. However, much of its consumption still flows outward to Chengdu’s city center. In response, this project draws on local needs and takes inspiration from the “Four Bridges of Wujin” water-town culture to transcend homogeneous formats. By creating immersive scenes and upgrading experiential consumption, it establishes a new waterfront commercial paradigm rooted in local culture, strengthening customer loyalty and in-district spending. Ultimately, the project is positioned around a dual engine of “market + culture”, deeply mining Xinjin’s intangible cultural heritage, refining distinctive commercial IP, and creating a differentiated cultural–commercial–tourism hotspot that attracts strong visitor flows.

The planning and design are guided by a Transit-Oriented Development (TOD) model, leveraging the strategic location of Wujin Metro Station (Line 10) and Xinjin Passenger Station to establish a suburban TOD mixed-use commercial center. This generates a dual gravitational field of “local cultural attraction + metropolitan inflow,” thereby elevating the commercial capacity of the entire district. The masterplan adopts an “urban ring around water” spatial structure to realize ecological mixed-use development; commercial, office, and hotel functions are organized along the metro axis; and five themed waterfront consumption zones, inspired by Wujin’s water veins, create all-season, all-day experiential consumption scenarios.

A landmark office tower is positioned along the main thoroughfare and primary entrance, directly connected to the metro to form an efficient business interface. The hotel is located in the southwest, where above-ground and underground retail converge, with multiple ground-level entrances linking the riverside landscape, commercial streets, and metro concourses to shape an immersive stay experience. Retail streets adopt the strategy of “spatial curation + community operation” to reconfigure commercial logic. Flexible stage and plaza designs enable the hosting of city-scale events—such as festivals, performances, and brand launches—while also creating a closed loop of “cultural identity–spiritual renewal–commercial reinforcement.”

The project adopts an innovative strategy of “symbiosis of old and new, cultural regeneration” in its creation of commercial scenes. By preserving the historic station site as an urban memory anchor and embedding a theater stage as a central scene, the project establishes a cultural field that blends performance and social interaction. This spatial narrative strengthens citizens’ confidence in local culture and helps shape a sustainable urban cultural living room.

In addition, all-season immersive experiences are designed: in summer, Chaofengji waterfront leisure and play; in winter, Sheyafang fireside gatherings by the river. These seasonal variations form a continuous year-round consumption journey. Core areas retain self-operated spaces for pop-up markets, art labs, and other event IPs, creating a closed loop of “content production–traffic amplification–value reinforcement”. Flexible leasing arrangements further integrate intangible heritage workshops, children’s theaters, and other cross-generational programs, constructing a growth-oriented commercial ecosystem that transforms the model from mere space leasing to holistic placemaking.

Project Details:-
Firm
JZFZ Architectural Design Co. Ltd

Architect
Zhou Fan

Project Name
Wujin Station Urban Commercial Center Project

Project Category
Commercial (Under Construction)

Team
Zhou Fan, Yang Heng, Zhou Shichun, Zhou Bitao, Wang Xiaolong, Luo Yunfeng, Yang Yuan, Huang Zhihua, Hu Wenwen, Fan Yuanzhou, Chen Xin, Zhang Zhenhua, Tang Donglin, Chen Xin

Project Location
Tianjin

Country
China

Photography ©Credit
JZFZ Architectural Design Co. Ltd

JZFZ (JZFZ Architectural Design Co., Ltd ) is a company working on providing comprehensive design services of urban development and construction. Since the establishment in 2002, we have specialized in the fields of engineering consultation, design and project management, to deliver professional services of high quality and efficiency for investors in the entire process. We provide services over urban planning, architecture, structure design, M&E, landscape, interior design and building economy, with extensive experience in different types of buildings such as residence, commercial building, office building, hotel, cultural and educational facility, sports facility, medical institution and TOD, as well as building industrialization, green building, BIM, intelligent building, curtain wall project, sponge city, etc. We are committed to offering comprehensive solutions for urban construction and management, and creating beautiful spaces for urban development featuring regional culture, humanistic care and vitality.