TUPDI + DLR GROUP: Winner of World Design Awards 2024. The opening of the Huawei flagship store in the historic business center of Tianjin enhances the link between Huawei’s user experience and community life, and also emphasizes that the business experience space is an integral part of urban life. The original intention of the design is to revitalize the commercial district with the most historical significance in Tianjin, give new functions to the protected building, and restore the glory of 100 years ago.

The project involves the renovation of the historic building “Traffic Hotel”. The flagship store with a business area of more than 2,700 square meters is designed with product experience area, HUAWEI Community, whole house intelligent experience area, sports and health area, art exhibition area, coffee area and so on. It adopts a modern interior design style to demonstrate the sense of science and technology and fashion of Huawei products. Modern processes and techniques, fine material selection and combinations are used to create pure and modern interior spaces. The designers try to use as few materials as possible, such as terrazzo, glass, metal and wood, to create a simple, delicate and elegant atmosphere.

In terms of space design, the project attaches great importance to the connection between the interior space of the flagship store and the urban space. When customers step inside through the outdoor arcade space, they can see a diamond-shaped atrium, and a sculptural spiral staircase leads them to the second floor. The Huawei Community on the second floor provides a place for customers to learn and communicate, and a series of public flow lines connect the store with the city.

The outline of the public space of the flagship store is restored according to the blueprint of the century-old building, so as to recover the historical memory. The historical approach integrates the main entrance flow line at the corner with the irregular street interface to achieve the most comfortable spatial feeling. The central spiral staircase is a highlight of the space, showcasing the artistic feeling and functionality. The designers carefully study the height, width and radian of every step and handrail, and the form of their connection with the ground and guardrail, and elaborately design the details and guarantee the quality.

To better adapt to more business service modes which relate to urban life, the business exhibition space is designed with a coffee bar, a plant rest area, a children’s entertainment area, an art exhibition area and a sports and health area, so as to create a new and upgraded multi-dimensional business format. Such a design can meet the needs of customers of all ages, provide a rich variety of experiences and activities, and also make Huawei products subtly integrated into the daily life of the public. Huawei Flagship Store Tianjin Binjiang Road has become a trend leader in the city’s technological life, showcasing Tianjin’s optimism and urban character, bringing confidence to urban renewal. The design leads people to recall the sense of achievement and excitement at the birth of modern commerce in Tianjin, making it once again a “desirable city parlor”. From the moment it opens to the public, the century-old building will be reinvigorated, and a wide variety of events and celebrations will bring more impetus to the downtown commercial district.

Project Details:-
Firm
TUPDI + DLR GROUP

Architect
Zhao Chunshui, Dong Tianjie, Jiang Junlu

Project Name
Huawei Flagship Store Tianjin Binjiang Road

Project Category
Commercial Built

Team
Zhao Chunshui, Dong Tianjie, Jiang Junlu, Li Jinlan, Chen Xu, Liu Chang, Han Hailei, Liu Jianhong, Zhou Na, Sun Kezhang, Li Xuliang, Liu Lei, Liu Liang, Liu Dezhong, Johnny Lin, Liu Bohan

Project Location
Tianjin

Country
China

Photography ©Credit
RAWVISION studio

TUPDI

Founded in 1989, Tianjin Urban Planning & Design Institute Co.,Ltd. has six national Grade A qualifications in urban and rural planning, land planning, architectural design, engineering consulting, landscaping, surveying and mapping. In 2017, it won the title of national high-tech enterprise.

DLR GROUP

DLR GROUP was founded in 1966 as a multi-disciplinary firm with the shared ideals of quality, fairness, opportunity for growth, and ownership.

2024 Ranked on BD World Architecture #10 Global Design Firm.

---