NEW BUND 31 | Palmer & Turner Consultants (Shanghai) Ltd | World Design Awards 2023

Palmer & Turner Consultants (Shanghai) Ltd: Winner of World Design Awards 2023. NEW BUND 31 is located in the Qiantan of Pudong New District, Shanghai, China. It consists of office, hotel, cultural center, and commercial space. The buildings are interconnected by corridors, and there are underground and above-ground connections to the Dongfang Sports Center underground station and the BRT bus station. It is a mixed-use TOD (Transit-Oriented Development) project that integrates various functions. The project is situated near the intersection of Jiyang Road and the Middle Ring Road, surrounded by greenery and offering expansive views. The varied building volumes and the curved-shaped cultural center create a rhythmic skyline. The outdoor environment will feature a public red carpet walkway and grass music festivals, creating a unique branding characteristic of “NEW BUND 31” and becoming a landmark in Pudong New District, Shanghai.

The cultural center is located on the east side of the site and includes a 2500-seat theater, a black box performance space, and four multifunctional rehearsal halls. The backstage and supporting facilities are distributed from B1 to F5, with a reasonable functional layout and independent circulation for audiences, VIPs, and performers. The cultural center features a hyperbolic curved glass facade, while the podium building has a free-form design, reflecting the concept of a cultural ribbon. The theater has three levels of seating and utilizes room-within-a-room acoustic treatment. The ground floor is equipped with a lifting platform, movable seats, and LED variable stage, making it the largest indoor professional performance venue in Shanghai.

This project has been awarded a three-star green building design certification and has received the LEED Gold Award.

Project Details
Palmer & Turner Consultants (Shanghai) Ltd

Palmer & Turner Consultants (Shanghai) Ltd

Project Name

Shun Tak Holdings Limited

World Design Awards Category
Cultural Built

Project Location

Palmer & Turner Consultants (Shanghai) Ltd


Photography ©Credit
©Palmer & Turner Consultants (Shanghai) Ltd

The P&T Group was established in 1868, and is a well-established and renowned international architectural and engineering company with over thousands of seasoned staff, working from offices located in Hong Kong SAR, Macau SAR, Shanghai, Shenzhen, Singapore, Bangkok, Hanoi, Ho Chi Minh City, Dubai, Abu Dhabi and Riyadh. Projects are undertaken in most Southeast Asian countries, Middle East and Africa.

P&T Group offers a full range of architectural, structural and mechanical engineering, planning and project management services, with support from interior and graphic design divisions. P&T Group won number of design awards worldwide and ranked TOP 50 of WA100.