TANBOER & STILL YOUNG: Winner of World Design Awards 2024. Based on the rectangular plane of the architectural space and drawing on the cultural symbols of Qingzhou, the spatial narrative unfolds laterally from the entrance, guiding visitors to explore the city’s spirit and the brand’s aesthetics, showcasing the brand’s diverse focus on scenario-based functional apparel, while allowing for broader possibilities in providing customers with a comprehensive and iterative upgrade experience across all product categories.

Inspired by the local Buddhist culture, the sports series area emphasizes an atmosphere of stone rhythm and Zen, transforming the space into an immersive sensory experience. The red rocks evoke rugged, rolling mountains, while the wall-mounted display fixture’s wood grain echoes Buddhist hand gestures, creating a serene yet solemn ambience.

Beneath the preserved exposed ceiling structure lies an iconic art installation that resonates with the city’s memory. Erecting at the center of the business series area, the industrial metal tree evokes a millennia-old locust tree in the ancient city of Qingzhou, symbolizing the connection between the brand’s technology and local culture.

Compared to the strolling experience in the front area, the after-sales service zone, VIP lounge, and fitting rooms in the back emphasize consumer needs, community engagement, and exclusive experiences.

Additionally, unique display fixtures customized for the brand are embedded within the walls, highlighting TANBOER’s high-loft, high-fill down products, as well as the brand’s commitment to sustainability and the ethos of “being friends with nature,” conveying that even in extreme cold, users can experience the warmth and reassurance provided by advanced technology.

The after-sales area extends the overall mountain aesthetic, designed with emphasis on brand users’ needs. A dedicated repair counter offers specialized maintenance services, from simple stitching to complex down filling, ensuring a smooth, comprehensive, and attentive after-sales experience. Coupled with the fitting rooms, this space breathes sustainable life into each user’s apparel. From architectural impression to spatial experience, this store instantly transports visitors back to the familiar Buddhist scenes of ancient Qingzhou. With deep insights into the strong connection between a retail environment’s commercial value with the city’s unique character and historical culture, design team seamlessly integrated the brand’s innovative strength into locally inspired, creative scenes within the store.

Project Details:-
Firm
TANBOER & STILL YOUNG

Designer
Eric Ch

Project Name
TANBOER Outdoor Experience Concept Store 6.0

Project Category
Retail Interior

Team
TANBOER & STILL YOUNG

Project Location
Qingzhou, Shandong Province

Country
China

Photography ©Credit
yuuuunstudio

Founded in 2007, STILL YOUNG is headquartered in Shanghai, and has offices in Guangzhou and Wuhan. The design practice is dedicated to delivering high-standard, customized spatial solutions to far-sighted leading commercial brands. Based on “Principles, Evolution, Sustainability” as service philosophy, STILL YOUNG works on full lifecycle design for commercial spaces. As consumption modes keep upgrading, the company’s subdivided multi-disciplinary team guarantees the effective execution of creative ideas in all dimensions, to empower brand spaces to create everlasting commercial value adaptively.

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