SHENZHEN SILKROAD BLUE CREATIVE EXHIBITION CO.,LTD: Winner of World Design Awards 2023. After more than a year of design, construction and exhibition, the much-anticipated Bengbu Innovation Pavilion was officially opened on January 18, 2023.

The curatorial theme of Bengbu Innovation Hall is defined as “The Core of Pearl City Shines in the World”, from which four themes are extended to interpret each exhibition area: Source of Creation – Generating Everything, Light of Creation – Shining Pearl City, Fruit of Creation – Developing Hundred Industries, and Boundless Creation – To the Future.

The prologue and 1-3 floors of the exhibition hall are display areas, comprehensively displaying the innovative achievements of Bengbu in recent years in the fields of silicon-based bio-based, new-generation information technology, high-end equipment manufacturing, etc.; the 4th floor is the results trading service center, which mainly provides docking, negotiation and trading services for the transfer and transformation of scientific and technological achievements.

The first floor of the exhibition area is yellow with a large area of white to form a simple and bright space atmosphere, and curved elements throughout the exhibition area, responding to the characteristics of the “Pearl City” exhibition hall.

On the second floor, the main color of green is combined with a large area of white, perfectly interpreting the innovation vitality and releasing the innovation wisdom. On the third floor, the main color of technology blue combined with white and curved elements create a futuristic space atmosphere. A winding blue vein runs through the top of the third floor exhibition area, representing the interweaving of present and future Bengbu science and technology innovation.

Project Details
Firm
SHENZHEN SILKROAD BLUE CREATIVE EXHIBITION CO.,LTD

Designer
XIN WAN

Project Name
Bengbu Innovation Pavilion

World Design Awards Category
Pavilions & Exhibitions Design

Project Location
Anhui

Team
Mengdi Li, Lihui Song

Country
China

Photography ©Credit
©SHENZHEN SILKROAD BLUE CREATIVE EXHIBITION CO., LTD

SILKROAD VISUAL based on CG (Computer Graphics), VR (Virtual Reality), AR (Augmented Reality) and other digital visual technology applications, SILKROAD VISUAL provides creativity-centered and market demand-oriented digital creative services, including design visualization, digital marketing and exhibition display three major Main business segments. As a pioneer and promoter in the field of visual technology and application, SILKROAD VISUAL has completed many major cases with international influence: the creation of the digital animation restoration of “The Twelfth Scroll of Qianlong’s Southern Tour, Returning to the Forbidden City” for the National Museum; the production of the short documentary “I Dream, I Struggle, I Run” for the 40th anniversary of reform and opening up together with Xinhua News Agency; the promotional film “Mountain and Sea ” for the “Belt and Road” Summit Forum. The same volume of mountains and seas”; providing creative and digital support for the celebration of the 70th anniversary of the founding of the People’s Republic of China; building the “China’s Millennium Plan” Xiong’an New Area Planning Exhibition Center; innovatively linking domestic and foreign curatorial teams, experts in the field, and exhibition design teams to complete the Shenzhen The curatorial design and construction of the Contemporary Art and Urban Planning Museum in Shenzhen opened a new era of exhibition halls etc.

On November 4, 2016, SILKROAD VISUAL landed on the Shenzhen Stock Exchange GEM, becoming the first listed company in the CG digital creative field. With the help of capital, Silk Road Vision further laid out the research and development of visual frontier technology applications, covering visual cloud computing Visual Cloud Computing (Rayvision), digital twin application Digital Twin Technology (Tia Digital Technology), VR/AR/MR (Silkroad Visual Creation) and other new digital infrastructure of digital vision technology applications Research to enable a new round of digital upgrading of industry.

With forward-looking digital creativity and solid technology accumulation, through continuous technical innovation and field expansion, SILKROAD VISUAL keeps moving forward, taking “culture + technology” as the development strategy, and becoming a Chinese force that influences the world in the field of digital visual technology and application.