Reborn of Classic Chic Charm with Ancient Shaoxing Wine Town | CUBE R DESIGN | World Design Awards 2022

CUBE R DESIGN: Winner of World Design Awards 2022. As a nine-thousand-year history riverside town and wine town, nowadays modern developments have given Shaoxing a reborn. Designer embellishes warm earthy colors with Shaoxing Wine brown and phoenix green using color nuance to create a cosy and harmonious space, which is in line with the gentle and elegant life attitude of Shaoxing people.

The designer integrates practical artworks into classic styles showcasing an upscale, international and fashion living space, giving this ancient town an updated lifestyle. The brown hand-blown LSA wine set blends with the color of Shaoxing wine, and the TOM DIXON Melt lava ball pendants reflex halos as Shaoxing rivers glinting in the moonlight, and the phoenix green Bloom chair corresponds with the abstract hand-painting art drawing a vivid landscape and water of Shaoxing town.

The material and texture collision creates the sense of depth, luxury and sophistication: colliding chenille, combed cotton, velvet, leather with fur; colliding wood, metal, leather wrapping, quilting, with marble; colliding the clean marble dining table with the bright-colored Chinese cuisine.

The designer focuses upon the connection between the people and space: LDK spatial relationships design treatment, creating bedroom into a private suite, fitting desk and selves edgeway in the study to open up the space.

The designer uses lighting area management upon the functions and living habits to creating different brightness and atmosphere: cosy in the living room, shining in the dining room, relaxing in the bedrooms, and adding atmosphere lights and table lamp to the study on the north side.

Project Details


Project Name
Reborn of Classic Chic Charm with Ancient Shaoxing Wine Town

World Design Awards Category
Residential Interior Built 

Project Location
Shaoxing, Zhejiang

Song Yanrong, Zhong Xuanhong, Li YIfan


Photography ©Credit
©Zhang Daqi


Based in Hangzhou Qianjiang CBD, CRD is a young design firm dedicated to interior furnishing design and FF&E service with experienced founders having International study and work background expertizing in Interior design, furnishing industry over 10 to 20 years. The design team gathers outstanding experienced and award-winning designers from Shenzhen.Shanghai. Hangzhou. We devote to building a renovating, refining and rnefving Interior furnishing design brand.