3 TREES GROUP: Winner of World Design Awards 2023. The ILLUME brand is derived from the word “ILLUME”, which means to bring independent women a sense of confidence that blossoms from within. Designer have combined with the brand itself to create a space with the theme of a fantasy garden, showing the process of planting, cultivating, and blossoming through artistic means, symbolizing that the brand is a fertile ground for cultivating healthy, harmless and high-quality beauty products.
The space also incorporates Western aesthetics, using Western sculptures and a classical wishing fountain as the highlights of the space, attracting people and serving as the core visual point of the space.
Users are transformed into new age “explorers”, exploring more possibilities in the space and in life. Explore and discover new things in the green factory, and discover the interesting secrets hidden behind. In the process of exploration, we discover that the green factory cultivates healthy and harmless beauty products and protects contemporary independent women to explore more possibilities of life in a delicate and carefree beauty experience.
3 TREES GROUP
3 TREES GROUP
World Design Awards Category
Commercial Interior Built
E122 – E123, 169 Wujiang Road, Jing’an District, Shanghai, China
BOA、Nancy、Steven Yang、Lynn Liao、So Studio
©3 TREES GROUP
3 Trees Group
Since its founding in 2002, 3TREES has been committed to building healthy homes by providing an integrated one-stop system of green construction materials and services, including Interior & Exterior Wall Coatings, Waterproofing Products, Insulation Materials, Industrial Coatings, Floor Coatings, Home Decoration New Materials, Auxiliary Materials and Construction in the engineering field. In the retail field, 3TREES provides a better life solution of 7-in-1 products and immediate move-in services including Emulsion Paint, Art Coatings, Beautiful Countryside Coatings, Adhesives, Auxiliary Materials, Waterproof Coatings and Sci-Tech Decorative Board.