Greatcoco Design: Winner of World Design Awards 2023. The Marmot Club is like an “otherworldly dream” that brings virtual scenes into real life, with scenes that combine wooden exterior walls with different cartoon colors as the spatial design theme of the theater park town. The designer joined the unique worldview of the theater park in thinking about the definition of geography and context, and also set up interesting props and decorations to fully stimulate children’s curiosity and desire for knowledge, and let accompanying parents lead philosophical thinking about two civilizations colliding.
This project combines the characteristics of Nordic classical architectural style and American western rural style to create a huge worldview, which meets the needs of performance, visiting, and playing for China’s first indoor immersive parent-child theater park. Through exotic space and cool interactive projects, it allows children to return to innocence and nature, giving visitors a fairy tale-like parent-child experience, while also exploring the future content-oriented park model and spatial demand direction.
Marmot Club·Children’s Treasure Theater Park (Wuxi)
World Design Awards Category
Commercial Interior Concept
Xie Lu, Yin Cheng, Zhao Jiamin, Xue Can
GREATCOCO is one of the most promising next generation of content creation and indoor entertainment cultural innovation companies in China. With the mission of setting up China’s original amusement parks to create more satisfaction and realize epochal visions, GREATCOCO strives to introduce innovative domestic amusement parks to the world. We have created various core brand products, including the first original ever theater park in China – Marmot Club, the first original live-action parent-child scripted-murder mystery in China, Luoying, the largest comprehensive parent-child interactive exhibition – VERNE’s MAGIC RESIDENCE, and the original mini education park – COCOTOWN. All of these efforts have made GREATCOCO an iconic company leading the third generation of content-oriented indoor theme parks in China.