Black Bull Restaurant | Jingle Design | World Design Awards 2023

Jingle Design: Winner of World Design Awards 2023. Rejecting to be formatted, the Black Bull Restaurant not only renovates the stereotyped Japanese yakiniku style under the chain business, but also adds innovation, diversity and interaction to the scene experience, so as to evoke the emotional connection between diners, space and brand.

The concept of “parallel space” is based on the creation of scene perception. When diners walk in, they will enter a specific scenario elaborately created by the designers. Under the overlapping of multi-dimensional axes, a strange and unconventional experience will lift people out of the external world, and immerse themselves in the pleasure of present dining mood, then achieving the transformation from deep space memory to brand commercial value.

Between openness and enclosure, the gathering and centripetal force of the circular space, mixed with the warm brick red and brilliant copper tones, gives off an air of ease and relaxation. Turning to the polishing of details, the designers have integrated the composition, light and shadow between points, lines and planes, thus connecting the sensory experience of diners with different touch points of the space.

Within this context, people’s sensors, bodies, and minds will momentarily forget the city’s bustle, shed exhaustion, and immerse in the pleasure of the present dining mood. Whether it is a warm gathering with wine and stories, or the pleasure of quietly tasting food, people can find an ideal state of ease here.

“We hope that every guest who settles in can return to the comfortable rhythm and enjoy in a beautiful dining experience here, in a space that embraces endless imagination”, say the designers.

Project Details
Jingle Design

Bo Zhou, Yuyang Cai

Project Name
Black Bull Restaurant

World Design Awards Category
Hospitality Built

Project Location
Shengyang, China

Bo Zhou, Yuyang Cai, Di Ma, Yuanyi Zhu, Na Cao, Fanlong Zeng, Xueyong Dong, Liutong Song


Photography ©Credit

Jingle Signifies A Surging and Vibrant Fruit.

Jingle Design was founded in 2016 by two pioneering designers, Bo Zhou and Yuyang Cai , with offices in Shanghai and Shenyang respectively. The team is committed to ” achieving spatial aesthetics with business logic; creating amazing experiences continuously”. Jingle Design provides holistic professional services, from business positioning and planning, space design to soft furnishings and installation art, which help to create sustainable value for commercial brands.

With the brand concept of “making commercial spaces vibrant”, Jingle Design constantly explores the possibilities in commercial spaces and interactive experiences. As directors of spatial experiences and lifestyle opinion leaders, the Jingle team overturns the past to present more cutting-edge design. Their work covers diverse commercial spaces, including boutique hotels, resort spas, food and beverage retail spaces, beauty clubs and showroom designs, which allow the space to be both aesthetically and experientially satisfying.