GROW | Studio Roosegaarde | World Design Awards 2021
Studio Roosegaarde: Winner of World Design Awards 2021. Daan Roosegaarde’s latest artwork GROW is an homage to the beauty and importance of agriculture. In the world film premiere GROW appears as a luminous dreamscape. Red and blue lights wash like waves over an enormous field surrounded by darkness. GROW is inspired by science exploring how certain “recipes” of light can improve plants’ growth and resilience.
Most of the time we hardly notice the huge areas of the Earth which are literally feeding us. GROW highlights the importance of innovation in the agriculture system: How can
cutting-edge light design help plants to grow more sustainably? How can we make the farmer the hero?
GROW consists of a design-based light recipe which shines vertically across 20,000m2 of farmland with leek (Allium porrum). You experience the artwork as ‘dancing lights’ across the huge agricultural field. The light is poetic, and inspired by photobiology light science technologies which have shown that certain recipes of blue, red, and ultraviolet light can enhance plant growth and reduce the use of pesticides by up to 50%.
The film GROW (which can be viewed at https://studioroosegaarde.net/project/grow) shows the development of this luminous dreamscape and how the beauty of light can help plants. GROW can be good for nature but also sends hopeful light to people. It gives a new meaning to the word ‘agri-culture’ by reframing the landscape as a living cultural artwork.
GROW is part of the artist-in-residence program of Rabobank. Daan Roosegaarde and his team of designers and experts developed GROW over two years, informed by expert knowledge sessions at Studio Roosegaarde, Wageningen University & Research, Springtij Forum, and the World Economic Forum in Davos.
Wiebe Draijer, Chairman of the Managing Board, Rabobank: “It is really inspiring to work with an artist like Daan Roosegaarde on how to grow a better world together.”
Artist Daan Roosegaarde: “GROW is the dreamscape which shows the beauty of light and sustainability. Not as a utopia but as a protopia, improving step by step.”
Prof. Dr. Wargent, PhD, Chief Science Officer at BioLumic, world leading expert in plant photobiology: “The project GROW is a fascinating project and supported by scientific research which shows specific light recipes can enhance growth and reduce pesticide use up to 50%.”
World Design Awards Category
©Daan Roosegaarde & Ruben Hamelink
As the social design lab, Dutch artist and innovator Daan Roosegaarde and his team connect people and technology in installations that improve daily life in urban environments, spark imagination and fight the climate crisis. Clean air, clean water, clean energy, and clean space are the new values. Light is our language.
Internationally acclaimed works include WATERLICHT (a virtual flood showing the power of water), SMOG FREE PROJECT (the world’s first largest outdoor air purifier which turns smog into jewellery), SMART HIGHWAY (roads that charge throughout the day and glow at night), SPACE WASTE LAB (visualising and up-cycling space waste) and now world’s first URBAN SUN which cleans public spaces of the coronavirus.