Huguang Xuefu Sales Center | Highly Design | World Design Awards 2021

Highly Design: Runner-up of World Design Awards 2021. Adjacent to school and lake park, Huguang Xuefu Sales Center owns not only picturesque scenery but also strong learning atmosphere. The core of design is decommercialization, turning the consumer site into a multi-functional life experience space, which weaken the customer’s alertness and resistance of selling. On the one hand, the sales center serves as a showroom and reception area for marketing. On the other hand, it was also designed to become a cafe, a library and a recreation space full of indoor plants for local residents.


Highly Design compares the sales center to a forest oxygen bar, and every guest who visits is an elk walking through it, feels peace, joy and a sense of belonging in the spaces designers have created.

Project Details
Highly Design

Project Name
Huguang Xuefu Sales Center

Highly Design

World Design Awards Category
Public Building Interior Built

Project Location

Tang Tang


Photography ©Credit
©Highly Design

Highly Design is an international interior design firm founded in Chongqing, China in 2001 and later opened its offices in both Shenzhen and Guangzhou. It owns spatial and soft decoration design companies, with professional team of more than 200 people, including many domestic and overseas senior interior designers and draftsmen. Our scope of services includes sales center, model room, well-decorated room, public space, hotel, office space and commercial space, etc. Over 20 years of development, Highly Design focuses on providing high-quality interior design services, cooperated with more than 100 companies, and with design works all over China and Southeast Asia.